Trust & Security At Rue Taxi, trust isn’t an add-on. It’s

Rue has been designed and developed by professionals with backgrounds in cybersecurity, risk management, and high-assurance environments, including nuclear and policing.

That means security isn’t treated as a feature—it’s a foundation.

From how we handle your data to how our systems are designed, security and resilience are considered from day one.

We take the protection of personal data seriously.

• We operate in line with UK GDPR requirements 
• We only collect the data necessary to provide our service 
• We do not sell or share your personal data for marketing purposes 
• Data is securely stored and transmitted using industry-standard protections 

Your information is handled responsibly, transparently, and with care.

Payments made through Rue are protected using PCI DSS-compliant systems.

This means:

• Card details are processed securely 
• Sensitive payment data is not exposed or stored unnecessarily 
• Transactions are protected using trusted, industry-standard payment providers 

Our approach aligns with recognised security frameworks, including:

• Cyber Essentials 
• ISO 27001 principles 

These frameworks guide how we:

• Manage risk 
• Protect systems and data 
• Maintain secure operations 

Security is not just about technology—it’s about managing risk.

Rue is built using a risk-led approach, ensuring that:

• Threats are identified early 
• Controls are proportionate and effective 
• Decisions are made based on real-world impact 

This approach comes from experience operating in environments where failure is not an option.

We also apply the same principles to our driver and operator network.

• We verify key documentation (licence, insurance, MOT) 
• We maintain records in line with regulatory expectations 
• We support compliance with local licensing requirements 

This helps ensure a safer, more reliable service for passengers.

We believe in transparency.

• No hidden data sharing 
• No unnecessary tracking 
• No exploitation of user data 

What you see is what you get—a platform designed to serve users, not exploit them.

Unlike large national platforms, Rue is built and operated locally.

That means:

• We are accountable to our community 
• We understand local needs and expectations 
• We are accessible, responsive, and transparent 

We are committed to maintaining:

• Secure systems 
• Responsible data handling 
• Trusted relationships with passengers, drivers, and partners 

Because without trust, nothing else works.