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We know that in Cumbria, many taxi journeys are short and spread out, which can make some jobs feel less worthwhile.
Rue has been built to help unlock that market by connecting passengers with the nearest available licensed local driver or firm. That means drivers are more likely to be within reach of a fare, passengers get a quicker and more reliable service, and local firms have more opportunity to earn.
Rue is a local platform, built in Cumbria, to support licensed local drivers and taxi firms, not replace them. We understand the challenges across the area. Passengers often struggle to find an available taxi, while drivers can spend time running empty between jobs. Rue is designed to help solve that by bringing bookings into one place and making local transport work better for everyone.
With Rue, we aim to:
We are here to champion local firms by providing technology that supports and strengthens the local taxi network.

Introducing FareFlex from Rue by Carstone Limited
Only with Rue can you adjust your fare before you accept a job. If a fare doesn't feel worth it, maybe there's heavy traffic, or road closures - just tap FareFlex and request a higher fare for instant approval by the passenger.
Our system shows the passenger the updated price in seconds.
You're in control!
Rue - the only local platform giving drivers the power to set their worth.
Fare Flex TM 28/02/2025 Patent Pending

As a driver, you are our customer and without you we don't have a platform. With our clever technology we have the ability to remove riders from the platform if they fail to meet the values of Rue.
Respectful and fair


Sick of dead mileage?
With our app we can effortlessly connect you to the next available job. Meaning there's no need to return to the rank and no more sitting around waiting for the phone to ring.

We believe in fairness and waiting time means lost earning potential. Our state of the art app will help solve that problem. With our clever technology we connect you directly to the customer so no more getting lost in Cumbrian villages.
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